Lane’s End Vineyard wanted to update their website and online ordering system for wine purchases. The project scope included the creation of a new design that is more open and easier to navigate and the integration of an eCommerce solution that would provide a better user experience.

Custom Design

We worked to shape a new custom design that would better highlight Lane's End wine range and also take advantage of the beauty of the vineyard itself. The main feature of this new layout is space , allowing for larger images of the wine bottles and feature images of the vineyard to enhance the atmosphere of the website.

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eCommerce Community Store

Lane’s End Vineyard online shop is the first website we have built using our new Concrete5 specific eCommerce system, Community Store.

Community Store is an add-on compatible with Concrete 5.7 that we have been working on over the last 12 months. It is a fully functional eCommerce solution that is highly configurable and features fully customisable product listings, checkout screens, tax set up and varied shipping prices.

Community store can be found on git hub, where it is being actively worked on to increase it’s feature set and stability.

Specific to the needs of Lane’s End we:

  • Included product categorisation and display options
  • Customised checkout function and design
  • Customised shipping costs
  • Integrated with the third party payment system Pin Payments


Floating navigation

To enhance the ease of navigation throughout the website we included a floating navigation bar that moves down the page with a user. When a product has been added to the cart, the cart display also moves down the page for clarity and easy movement to the payment screens.

Composer driven blog

The website also features a composer driven blog which allows for the addition of news and events with ease. These items are added using the composer form feature of concrete5 and then the system automatically styles and displays the item appropriately across the website.

Other key features

  • Newsletter sign up
  • Contact form
  • Embedded Google map
  • Varied page layouts
  • SSL Certificate set up for secure online payments
  • Mobile responsive

The overall result is a clear and visually appealing website with easy navigation and a clear path to purchase items. 

View Lane's End Vineyard's website and online shop in full